On the go: Grime artist and TV cook Big Zuu has produced a song and accompanying video calling on people to ‘Pay your pension some attention’, as part of a wider campaign. 

The song, which is part of the campaign Pension Attention, launched by the Pensions and Lifetime Savings Association and the Association of British Insurers, encourages listeners to ask questions, make connections and think about future intentions with regards to pensions.

It directs individuals to Pension Attention’s website for basic information on how pensions work, including how employers are able to boost pension contributions.

It also provides help with tasks such as tracking down forgotten pensions from previous jobs.

PLSA director of policy and advocacy Nigel Peaple said: “It’s more important than ever, as people face difficult financial choices, that they have confidence in their workplace pension and understand their savings.

“Pension Attention is about getting savers to connect — or reconnect — with their pension, to help them feel good about having one, and to show them how easy it is to keep track of it.”

Zuu’s partnership with the Pension Attention campaign comes at a time when nearly all working individuals (eight in 10 employees) in the UK have a workplace pension, yet many say they do not know how to find information about these savings, according to data from the Office for National Statistics in April.

The campaign urges everyone to take simple steps to ensure they know where their money for their future is, and how they can keep track of it.

Zuu, who is a campaign ambassador, said: “Grime and pensions have never been mentioned in the same sentence before. It sounds heavy, but this matters to everyone — it’s time to pay your pension some attention.

“I have mates who are putting off thinking about the future, it’s hard with everything going on right now. But a bit of time spent on understanding pensions will help a lot in the future.”

He added: “Don’t pressure yourself into thinking you have to pay more money in, it’s not about that. It’s a case of finding where your pensions are so that you have a clue about your future savings. People won’t even know they have money sat there for their future from an old job.

“If you get the right information and make the right steps, understanding your pension is really simple and it benefits you at the end of the day. It’s your money to take care of yourself in the future — that deserves some attention.”

This article first appeared on FTAdviser.com

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