LV= has launched a digital retirement planning tool with Guiide, as providers and regulators step up efforts to help defined contribution (DC) savers make better decisions at retirement.
The bespoke service, built by Guiide and hosted on LV=’s website, is designed to help consumers understand how much after-tax income they may need in retirement, how long it should last, and how to use different sources of wealth, including pensions, savings, and housing wealth, to build a sustainable plan.
The service is intended to help savers either put a retirement solution in place themselves or approach regulated advice better prepared, having already worked through the main choices involved.
Users can also model tax-efficient withdrawals, stress test their plans if circumstances change, and explore how annuities and drawdown might work together as part of a wider retirement income strategy.
The launch comes amid growing industry focus on guided retirement and default decumulation solutions. The Pension Schemes Bill will require defined contribution schemes to offer a default income option at retirement, and the Pensions Regulator has urged smaller schemes to consolidate if they are unable to provide appropriate support.
This has already begun to reshape the market. In July 2025, Aviva launched its guided retirement proposition for master trust members, combining flexible drawdown with annuity income. More recently, Nest announced plans with Rothesay to develop a bulk deferred annuity as part of its own guided retirement service.
The LV= launch also lands against a broader regulatory push to close the gap between guidance and full regulated advice. The Financial Conduct Authority’s targeted support proposals, published last year, could allow firms to suggest actions to groups of consumers with shared characteristics, offering a possible new route to help disengaged savers without moving into full advice.
Marc Perry, advice and consumer channel director at LV=, said: “LV= is committed to making the navigation of retirement as simple as possible, and to help as many people as possible to get the best possible value from their retirement savings.”
Kevin Hollister, founder of Guiide, added: “This partnership with LV= is a great example of how guided retirement can be delivered in a way that genuinely improves outcomes for savers.”
