How comms can help close the gender savings gap

From the blog: With the gender pay gap sitting firmly in the spotlight, it is not surprising we are also seeing a flurry of discussions about why women save less, and what should be done about it.

Overcoming this important issue involves solving the complexities around pay discrimination, divorce and family career breaks to improve women’s available income for saving.  

But another approach – changing the way we communicate about saving – is something employers, the financial services industry and the media can adopt to help change women’s perceptions and savings habits right now.

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