Quietroom director Simon Grover makes the case for inertia ahead of member engagement.

From the blog: Whether a pension fund is facing closure, or just suspending its website while investment options change, there are many reasons why a scheme might have to communicate tricky or delicate subjects.

The thing you need most when helping members through a difficult patch is their trust. If they do not know who you are, or think you are just part of the problem, they will doubt or ignore what you say, and look somewhere else for help.

Of course, it is not possible to build trust overnight. So, it is crucial to start now, before you have to start sending out tough messages.

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