Quietroom director Simon Grover makes the case for inertia ahead of member engagement.
Latest articles from Simon Grover
Quietroom director Simon Grover makes the case for inertia ahead of member engagement.
From the blog: Whether a pension fund is facing closure, or just suspending its website while investment options change, there are many reasons why a scheme might have to communicate tricky or delicate subjects.
The thing you need most when helping members through a difficult patch is their trust. If they do not know who you are, or think you are just part of the problem, they will doubt or ignore what you say, and look somewhere else for help.
Of course, it is not possible to build trust overnight. So, it is crucial to start now, before you have to start sending out tough messages.
Pensions Expert is owned by DG Publishing Ltd. © 2023 DG Publishing. All rights reserved. No part of these web pages may be reproduced or transmitted to or stored in any other website or any other form of electronic retrieval system, without proper permission.
We use cookies for a number of reasons, such as keeping Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used.