Tailored communications and a campaign approach can make all the difference when trying to engage scheme members, says AHC's Karen Partridge.
Keep things simple when communicating costs and charges
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January 31, 2018
AHC’s Karen Partridge discusses how trustees can communicate costs and charges to members.
Segmenting the membership – why it's done and how it works
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October 21, 2015
Knowing who your members are and how they behave is a powerful tool for compelling them to take action – much like in online shopping, says AHC's Karen Partridge.
Addressing diversity in scheme communications
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July 1, 2015
AHC's Karen Partridge details why targeting messages to scheme members is so crucial – and it's getting easier.
Five steps for building a reform engagement strategy
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March 11, 2015
AHC's Karen Partridge explains how schemes can construct an effective – and lasting – reform communications strategy.
Why fancy tools are not enough to communicate with savers
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January 7, 2015
AHC's Karen Partridge discusses where savings tools do and do not work to engage scheme members, and how a successful portal can be a win-win for staff and employers.
Why pounds-and-pence charges are not enough
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July 2, 2013
Communication consultancy AHC's Karen Partridge explains why "total transparency about charges" is a good first step to transparency, but only a first step, in the first edition of Informed Comment.